Customization Opportunities in Mobile Pocketbook CampaignsMobile purses like Apple Pocketbook and Google Purse are forming the future of customer interaction, supplying real-time opt-in personalization that e-mail and SMS can not. Unlike an inbox or notification feed, mobile budget passes are built directly right into consumers' lock screens and up
Privacy Challenges In Location Based Marketing
Personalization Opportunities in Mobile Budget CampaignsMobile wallets like Apple Purse and Google Budget are forming the future of customer interaction, using real-time opt-in customization that email and SMS can't. Unlike an inbox or notice feed, mobile budget passes are constructed straight into customers' lock screens and update dynamically to